Brand Film Myanmar · 2026
A Manifesto in Motion
Concept, script and creative direction for a global beverage brand's manifesto film: translating a worldwide identity into a voice that feels unmistakably local, end to end.
R-ABYSS — the Bangkok studio of creative director Rachel Tin. Brand films, identities and content systems.
Creative direction · Brand consultation
R–ABYSS
R-Abyss. Not rabies. Though both are hard to shake off once you've been bitten. Fifteen years telling other people's stories. It's time to tell a little piece about mine.
15+years rolling
4industries crossed
2languages, both ways
∞brands, stories
Act I — Selected work
FOUR STORIES, TOLD FOR BRANDS
2017 — 2026Brand & Content Japan · Ongoing
Diamo Tokyo
Founded by two sisters between two cultures, GIA-grade diamonds and Myanmar craftsmanship for the Burmese diaspora in Japan: a jewelry house built where tradition meets reinvention.
Brand Systems Thailand · Ongoing
Tables Across Thailand
Creative direction for a portfolio of hospitality and F&B brands: voices, calendars, reels and campaign systems keeping five kitchens telling five distinct stories at once.
Entertainment Myanmar · 2020
MAHAR: Premium Countdown
A countdown spectacle fusing rock, EDM, Myanmar Orchestra (Saing Waing), with rockstar Zaw Win Htut, four DJs and the Lokaparla Myanmar Music Production. Preceded by the Great Empire Rock & Bike Festivals in Bagan and Nay Pyi Taw.
Act II — Instrument deck
WHAT THE STUDIO DIRECTS
Remote · WorldwideBrand IdentityNative Brand Identity PackageNew brands that need a full voice, not just a logo
Brand StrategyBrand Audit & Strategy RecommendationsEstablished brands losing clarity or momentum
Video DirectionBrand Film, Commercial Creative Direction & Script TreatmentManifestos, TVCs and web commercials
Video DirectionMusic Video Concept & DirectionArtists and labels with a story to screen
Social ContentSocial Media Content StrategyReels-first systems for FB, IG and TikTok
Ad CreativeAI Generated Ad Creative PackFast, art-directed campaign visuals
LocalizationBurmese-English Brand LocalizationBrands entering or leaving the Myanmar market
Pitch DeckPitch Deck DesignInvestor and client decks that make a sale
Self-serve
DOWNLOAD DIY BRAND AUDIT WORKBOOK
For brands that want the studio's audit process without the studio, worked through at your own pace, on your own terms.
Featuring
YOU MIGHT HAVE MET MY WORK BEFORE.
YOU JUST DIDN'T KNOW ME.
HeinekenNestléRed BullSamsungHuaweiTelenorOoredooWestern UnionPrudentialVolvoPizza HutCentral GroupDiamo TokyoMPTAirAsiaVietjet
HeinekenNestléRed BullSamsungHuaweiTelenorOoredooWestern UnionPrudentialVolvoPizza HutCentral GroupDiamo TokyoMPTAirAsiaVietjet
Selected clients, direct and via agencies, 2016 — 2026
Act III — The credits
FIFTEEN YEARS, ROLLING
Chronological2025 — NOW
Creative Director
Thāvara Co., Ltd — Bangkok. Creative direction, brand positioning and team leadership across a multi-client portfolio.
2024 — 2025
Creative Director
Azuri Creative — Yangon. Campaign films and music supervision, incl. Prudential Insurance.
2023 — 2024
AI Consultant
Zest Creative — Bangkok. AI strategy, solution design, training and ethical compliance.
2022 — 2023
Chief Executive Officer
Thāvara Co., Ltd — Bangkok. Built and ran the agency: operations, legal, creative and growth.
2017 — 2021
Project / Creative Director
IdeaCoach25 & IdeaLive Production — Yangon. TV and web commercials for telecom, banking, airlines and F&B.
2017 — NOW
Independent Creative
Freelance direction, branding, music supervision, translation and music journalism for markets across Asia and Worldwide.
2016 — 2017
Chief Operating Officer
Yoyarlay News & Media — Yangon. Restructured a news platform and its operations.
2010 — 2016
Senior Web Developer / Project Coordinator
Yatanarpon Teleport — Pyin Oo Lwin. National web portal, e-government and e-commerce projects.
2009 — 2010
Web Developer
Tun New Technology — Yangon. Mastered industry expertise with practical tools, during the transition from .NET technology to new CMS and open-source technologies.
2008
Lecturer (the first credit)
Guiding Star Software House — Mandalay. Programming, databases and digital communications.
Act IV — Director's statement
I STARTED IN CODE, TRAINED MY EYES TO SEE THE STORIES, AND ARRIVED AT STRATEGY. THAT ROUTE IS WHERE I WORK.
Computer science graduate, national web portal engineer, media company COO, agency CEO, creative director, brand consultant. Fifteen years across IT, telecom, entertainment and advertising taught me that brands and softwares fail the same way: when nobody designed the experience and system.
Today the studio reads brands the way it once read systems: what's broken, what's misaligned, the story nobody has noticed yet. I see the shape of a brand before it exists, then build the system to get there. Clients run from Bangkok to Tokyo, in English and Burmese, across realms, seen and unseen.
BaseBangkok, ThailandWorking remotely, worldwide
LanguagesEnglish · BurmeseBrand localization both ways
MarketsAsia · Worldwide
FilmPLEASE WAIT (2021) — First Assistant DirectorThe film won Best Editing Award at Festival de Cine de Comedia, Tarazona, Spain · IMDb
AlsoMusic supervision, a brain behind every stage
Final act — Uplink channel
LET'S MAKE SOMETHING WORTH REMEMBERING
Brand films, identities, content systems and everything in between.
Tell me what you're building & what you're missing.
Directed by R.